Camera Shy? How to Conquer it to Scale Your Brand Fast with Video!
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Secret #2: You Need to Start Marketing Your Brand or Business Using Video and Not Just Copy.
Here’s a few stats to explain why this is absolutely necessary right now…
According to Digital 360, Consumers who view a product video are up to 144% more likely to add that product to his or her cart than a consumer who watches no video
According to Kissmetrics, Having a video on your homepage increases your conversion rates by 64-85%.
According to TechCrunch, 100 million hours of video was watched on Facebook last year.
However, just know that the majority of these videos were not professionally produced or commercialized.
As a matter of fact, videos or images that look like ads don’t get people’s attention…
It’s people that they look like, relate to & share a similar story with that grab their attention
Why? Because…
People do business with other people, not businesses.
Overly processed videos or images make the company non-relatable to the consumers
This is why equipment like your iphone, android or even just a $50 webcam shine when it comes to video marketing.
It keeps the video raw, real and authentic for the consumer
And now since so many creators are using their phones for video marketing they’ve come out with some amazing free and paid tools from teleprompters to giphy makers, etc all using just your phone
As a matter of fact, my Youtube ad was done with a majorly cracked iphone 7 because my 5 year old got a hold of it…
On a mini tripod and a stack of off balance books & a $15 lavalier mic
And most social apps such as IG and TIKTOK make video uploading easier now from your phone verse your desktop
So definitely start creating video and not just copy.
This way your audience can put a face with your brand. This will help you to build your relationships faster and move your audience from lead to buyer a lot quicker!
And if you struggle to come up with topics or to find things to say?
Make sure you look out for tomorrow’s secret as I teach you to come up with over a year’s worth of topics in under 10 minutes.
So you don’t wanna miss it!
And if you haven’t yet booked your free content clarity call…
What are you waiting for?
It’s anything but high pressure!
And it may just give you the exact roadmap you need to take your brand to the next level.
I’ll be on standby for you!
